Before Image Consulting 
After Image Consulting
I believe that public relations management is absolutely ethical and necessary. Image consulting, appropriate press releasing and the like help companies best represent themselves, and they also benefit society.
I would liken a company to a person. We all look ugly when we wake up in the morning. But that doesn't change who we are on the inside. When we shower, put on nice clothes, make-up, and style our hair, we make a better impression on people around us. We are more desirable companions and tend to act our best because we look our best. This is not deceit; this is representing yourself well. Similarly, we each have "press releases" of sorts. Personal press releases might include, "Mom, I flunked my chemistry test," "I'm sorry sir, but you have lung cancer," or "I just ran over your dog." It is important to time these press releases carefully. It is best for you, and best for your mother, that you tell her about your chemistry test humbly, when she is in a good mood. Similarly, timing press releases for a company is smart business and good manners.
Image consulting does not make someone appear as something they're not, it makes them something they weren't. We all give image consultation to each other on a daily basis: "I like your hair," "I would wear the blue shirt, it brings out your eyes." Improving your image is improving yourself, and this is absolutely ethical in my mind.
I would liken a company to a person. We all look ugly when we wake up in the morning. But that doesn't change who we are on the inside. When we shower, put on nice clothes, make-up, and style our hair, we make a better impression on people around us. We are more desirable companions and tend to act our best because we look our best. This is not deceit; this is representing yourself well. Similarly, we each have "press releases" of sorts. Personal press releases might include, "Mom, I flunked my chemistry test," "I'm sorry sir, but you have lung cancer," or "I just ran over your dog." It is important to time these press releases carefully. It is best for you, and best for your mother, that you tell her about your chemistry test humbly, when she is in a good mood. Similarly, timing press releases for a company is smart business and good manners.
Image consulting does not make someone appear as something they're not, it makes them something they weren't. We all give image consultation to each other on a daily basis: "I like your hair," "I would wear the blue shirt, it brings out your eyes." Improving your image is improving yourself, and this is absolutely ethical in my mind.
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